I like Sam Decker because I am a writer and I love stories. There was a time in sales when good stories went a long way to holding the interest of a customer and closing a deal, but it seems, and I may be wrong, that now people want information quickly, in easily digestible sound bites. So, if you decide to delve into Sam Deckerís web site, prepare yourself for a lot of stories. Much of it is entertaining, some of it is irrelevant, and there are some fine gems in there if you donít mind digging.
Because Sam Decker has a fine reputation as a business consultant and marketing pro, I donít mind taking my time on his site. Many of you wonít feel this way, so just skim the articles and get to the concluding paragraphs where you will find the relevant points for which you are looking. If you take this approach to his site you will not get frustrated by his writing style.
I truly think if you are willing to take the time with Sam Deckerís material, you will find a wealth of good marketing ideas.