Had
I read only the work of Joel Sugarman in this journey
into home based self-employment, I would have been
well served. He is the man I admire most. His world
class drive and business acumen puts him heads above
the majority of the pack here. I would recommend that
you invest in his books, videos, audios, and marketing
seminars. He’s worth every dime, so whatever
your learning style, choose a media and dive right
in.
Older
titles to hunt for include Success Forces, Television
Secrets for Marketing Success, Advertising Secrets
of the Written Word, and Marketing Secrets of a Mail
Order Maverick. This man is so phenomenally talented
that all of these books are jewels. Joe Sugarman walked
the walk of a visionary Direct Marketer years before
anyone else woke up. He drove his Illinois based company
JS&A to fame as the largest supplier of innovative
electronic products in the United States.
His
ad copy was, and still is brilliant, and it drove
sales that were supported by an even more innovative
payment method. Joe Sugarman was the originator of
telephone credit card sales. For those of you that
remember, this was in the early 70s.
Personally,
had Joe Sugarman accomplished only this, he’d
be worth listening to. But, he’s a genuine diamond.
Warm, engaging, sincere and smart, he’s a true
teacher.
Another
thing that sets Joe Sugarman apart is his uncanny
ability to take simple products and make them new,
exciting and desirable to buyers. He’s constantly
taking the pulse of the American buyer and modifying
his product mix to capitalize profit. Take BluBlocker
Sunglasses as a case in point.
I’ve
often read and reread Joe Sugarman’s books.
Check out all his new titles including Triggers and
Advertising Secrets of the Written Word. They are
keepers.
Emulate
the best. You can’t go wrong with Joe Sugarman.
I
review business opportunities on the web. Part of
that is keeping my eye on Internet Marketers.
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