Catchy name guaranteed to conjure
up fond memories of pirates, treasure maps, and booty
too rich to imagine, all in a mysterious tropical
setting. There is a slim-to-nothing chance of your
pleasant daydream ever being anything more than just
an image. It cost me $39.95 when I had the above reaction
to a late night infomercial several years past.
Internet Treasure Chest promised to
deliver a “treasure chest” of how to’s
that would secure you a guaranteed wealth via the
Internet. Funny thing was that I got nothing more
than I could have gotten through a good marketing
text from the public library (a source of information
I do recommend).
I did get assailed with phone calls,
not asking me if I had a question, but rather prospecting
me for additional purchases. With monthly invoicing,
Internet Treasure Chest had a good thing going.
Here’s the kicker. Internet
Treasure Chest had an income guarantee on their little
product that peaked the interest of the Federal Trade
Commission. My guess is that they got caught either
fudging incomes or couldn’t substantiate the
guarantee.
Lesson is that you must be completely
honest with yourself. There are no get rich quick
schemes that work. I have to work everyday at an Internet
business I created that makes me a good income and
a great lifestyle. But, it is still a business and
it will die of neglect if you do not work it.
Never misrepresent what you do or
how it works for your clients. Lying will expose you
to business risks that are never worth it. You can
make a good income being a professional, ethical business
owner, help others, and sleep well at night. Many
late night infomercials taught me this.
Also, anything called the Internet
Tool Chest that you may now see at a local garage
sale, and which was originally hawked on late night
infomercials in the late 80s and 90s, should be avoided
for the same reasons that make the Internet Treasure
Chest useless.
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