When you think of the word network,
you envision a series of connections and that is exactly
what the word means. Here, the connections are the
people you know; family, friends, acquaintances, and
referrals from such. You use your network to create
immediate and long term success. Caution is that you
want to keep these connections, so be prepared. Running
a successful online or offline business is not like
having people you know purchase candy from your child
for a school fundraiser.
Business is about sales, accounts,
account maintenance, and strategic alliances. It is
not personal, and while occasionally you may become
friends with a client or vendor, it is not necessary
to business. I am not playing golf with my many customers.
Being Internet based, clients call me to help them
grow their business. We communicate via email and
telephone. I will probably never meet any of them
unless they attend one of my seminars.
Multi-level marketing is another form
of networking. You create a dynamic down line of people
(a network) through prospecting and getting folks
to sign up under you. It’s the same process
through which you were recruited by your sponsor.
You earn a percentage of your down line’s commissions,
as your sponsor earns commissions off you and your
network.
So this is networking again, but with
a twist. This is a structured format of meetings,
conference calls, video presentations, etc. combined
with organized recruiters pressuring you for your
commitment.
Commitment on your part entails spending
money; start up kits, website costs, 800 number costs,
advertising costs, and so on. And, you’ll most
likely still owe your up
line sponsor something once you’ve committed
this cash outlay.
I have allowed myself to cave several
times when a particularly clever recruiter caught
my fancy, most recently with Liberty League International,
but my gut proved right! Multi-level marketing is
not for me. I want autonomy and my own products. I
want my product branding and name recognition, real
financial wealth that I get to keep and not cloned
websites, generic marketing advice, and expensive
products taken from other sources and repackaged as
something new.
If
you want an Internet business, call me. The introduction
to my business is below. Invest in yourself, your
dreams and you will succeed. You can do it.
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